Kind Ingredients Cheat Sheet
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Argan Oil
Argan Oil is widely loved by beauty afficianados due to its ability to nourish dry, dull skin without leaving a greasy residue. Rich in antioxidants and fatty acids, Argan Oil is known to protect the skin against environmental damage whilst also softening it. Its anti inflammatory properties make it particularly ideal for those suffering from acne and breakouts by soothing the skin and reducing redness.
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Avocado Oil
Not only are they delicious on toast, avocados are also a powerhouse on skin! Known to moisturise, nourish and protect, Avocado Oil is high in oleic acid, jam packed full of antioxidants including Vitamins A, D & E and capable of protecting the skin against environmental damage and free radicals, while also helping to soothe irritation from breakouts or acne.
What I'm in:
- Healthy Glow Sheer Foundation
- Blur Perfection Primer
- Hydrating Primer
- Wonderlash Health+ Mascara
- Hero Brow Groomer 2-in-1
Green Coffee Extract
We all know a good coffee is the perfect little pick me and apparently our skin feels the same way! Extracted from unroasted beans, Green Coffee Extract is full of nutrients as the beans are in their purest form and haven't been affected by heat. Not only does it possess anti-inflammatory properties to protect the skin against environmental stressors, but it can also give a tired complexion a boost by reducing skin puffiness, stimulating circulation. smoothing fine lines and brightening it's overall appearance.
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Hyaluronic Acid
Hyaluronic acid is a powerful moisture binder that is naturally produced by our bodies. Drawing moisture from both internal and external sources, it hydrates and plumps the skin by retaining water and keeping it hydrated. This prevents skin dehydration and improves the appearance of fine lines and wrinkles. As we age, the level of naturally occurring hyaluronic acid in our bodies can deplete. Applying it topically can boost this and help maintain a hydrated, dewy and youthful complexion.
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Jojoba
Although commonly referred to as an oil, Jojoba is actually a wax ester and is astonishingly similar in structure to the skin's sebum. This enables it to penetrate deeply to provide maximum nourishment and also help to regulate sebum production. Containing a rich assortment of vitamins, antioxidants and fatty acids, Jojoba promotes smooth, supple skin without leaving a greasy residue.
What I'm in:
- Natural Mineral Foundation Powder
- Blur Perfection Primer
- Hydrating Primer
- Super Hydrating Lip Elixir
- Ultra Hydrating Lipstick
Kakadu Plum
This native Australian skincare darling is loved and recognised worldwide. Containing the highest known concentration of Vitamin C of any natural food source (!!!), Kakadu Plum also boasts Vitamin E, gallic acid, ellagic acid and carotenoids. This brightens, soothes and promotes collagen production to increase skin suppleness and reduce visible signs of aging including fine lines and wrinkles. It also protects against external aggressors and moisture loss.
What I'm in:
- Healthy Glow Sheer Foundation
- Miracle Glo Skin Serum
- Blur Perfection Primer
- Wonderlash Health+ Mascara
- Hero Brow Groomer 2-in-1
Kangaroo Paw
For thousands of years, First Nation Australians have harnessed the power of this unique native flower for its healing and soothing properties. Rich in linoleic acid, which our bodies are unable to produce naturally, Kangaroo Paw Extract can work to lock in moisture for long lasting hydration. It is also a natural source of Ferulic Acid, a potent antioxidant with a reputation for nourishing, brightening and protecting the skin.
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Kaolin
Kaolin, often referred to as white clay, is frequently included in a variety of treatments and cleansers due to its ability to gently remove excess oil and draw out impurities without completely stripping and dehydrating the skin.
What I'm in:
- Natural Mineral Foundation Powder
- Translucent Finishing Powder
- Blur Perfection Primer
- SuperHero 5-in-1 MultiTasking Pressed Powder
- Wonderlash Health+ Mascara
- Hero Brow Groomer 2-in-1
- Ultra Hydrating Lipstick
Licorice Root
Derived from the root of the liquorice plant (Glycyrrhiza Glabra), this extract is one of the longest standing, must-have ingredients in skincare. A skin-brightening superstar that has long been celebrated for its ability to target discolouration and promote an even complexion. It also works its magic by inhibiting the production of melanin and reducing the appearance of dark spots.
What I'm in:
- SuperHero 2-in-1 Foundation & Concealer
- SuperHero 5-in-1 MultiTasking Pressed Powder
- SuperHero Concealer
- Translucent Finishing Powder
Mango Butter
Not only are mangoes the perfect addition to a summer salad or cocktail, they're also one of the most nutritious fruits in the world and loaded with skin boosting vitamins, minerals and antioxidants! Boasting a high concentration of Vitamin C, their extract can help to reduce the appearance of fine lines and wrinkles by supporting collagen production and keeping the skin plump and moisturised. It also contains Vitamin A which when paired with Vitamin C, is known to aid protection of your skin from environmental stressors such as UV rays.
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Niacinamide
Niacinamide is a multi-functional superstar that is widely known to pretty much do it all, while also being suitable for all skin types! It is capable of boosting the production of collagen and key proteins such as keratin which fight the signs of aging by improving overall skin structure and smoothing wrinkles. Niacinamide can also increase the synthesis of ceramides and fatty acids that promote barrier repair, skin protection and boosted hydration. It doesn't stop there, with Niacinamide also being sebum regulating which can reduce inflammation, improve the appearance of pores and help target acne and blemishes.
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Panthenol
An emollient and humectant double threat, Panthenol is a favourite inclusion in skin and hair care products, as once it's applied topically it converts into Vitamin B-5 which is renowned for it's moisturising, soothing and softening properties. It can boost elasticity, smooth an uneven complexion and not only attract moisture but also seal it in. Suited to most skin types, it is capable of reducing irritation and also strengthening the skin's barrier to keep irritants at bay.
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Pomegranate Oil
Pomegranate is a known superfood that is just as rewarding when applied topically as it is when sprinkled on an acai bowl! Rich in antioxidants, it can help to detox the skin of free radicals and repair any skin barrier damage from environmental stressors. It's also revered for having the capacity to protect the epidermis (outer layer of the skin) while also promoting cell regeneration in the dermis (inner layer) which increases circulation and tissue repair.
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Rosehip Oil
Pressed from the fruit of a rosebush, Rosehip Oil is a beloved emollient and moisturiser which contains a high concentration of fatty acids (Omega 3 and 6), Vitamin A, B1, B2, B3, C, E and K. Being so jampacked with goodness means that Rosehip Oil is effective in addressing a multitude of skincare concerns, including brightening a dull complexion, reducing the appearance of hyperpigmentation and scarring, improving elasticity and collagen production, and intensely hydrating.
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Shea Butter
An age old favourite, Shea Butter is widely known and loved for a good reason! Extracted from nuts of the shea tree, this skincare staple is overflowing with vitamins and fatty acids. It is most commonly praised for its incredible moisturising and anti-inflammatory properties. This helps to minimize irritation, whilst the high levels of Vitamin A and E stimulate antioxidant activity and reduce signs of premature aging.
What I'm in:
- Healthy Glow Sheer Foundation
- Blur Perfection Primer
- Wonderlash Health+ Mascara
- Hero Brow Groomer 2-in-1
- Super Hydrating Lip Elixir
- Ultra Hydrating Lipstick
Vitamin C
The ultimate skin brightener, Vitamin C is a beloved antioxidant that features in almost every beauty fanatic's skincare regime. This extremely effective acid is capable of protecting your skin from daily environmental stressors. Plus it contains anti-inflammatory properties to calm the skin, reduce the appearance of hyperpigmentation and improve overall skin texture.
What I'm in:
- Translucent Finishing Powder
- SuperHero 2-in-1 Foundation & Concealer
- SuperHero 5-in-1 MultiTasking Pressed Powder
Vitamin E
Vitamin E might be seen as a skincare "old faithful" but there's a reason why this tried and true antioxidant has stood the test of time. Naturally present in our skin, topically applied Vitamin E can help to boost what is already present and in turn helps to protect the skin from free radicals and reduce inflammation. It's also known to aid in strengthening the skins sebum which helps to lock in moisture and boost skin protection.
What I'm in:
- Healthy Glow Sheer Foundation
- Miracle Glo Skin Serum
- Blur Perfection Primer
- Wonderlash Health+ Mascara
- Super Hydrating Lip Elixir
- Ultra Hydrating Lipstick